Cold War battle cry takes on new form: Spicy rice cakes

It is an unlikely pairing: a bowl of spicy, chewy rice cakes and a militant battle cry from the darkest days of the Cold War. But when Gukdae Tteokbokki, a prominent budget snack franchise, branded its latest product with a slogan once used to mobilize the nation against North Korea, a quintessentially South Korean snack became a political lightning rod. The ready-to-cook meal is labeled "Myeolgong Tteokbokki," a name that translates to "crush the communists." In a society still deeply traumatized by its divided history, reviving such provocative language has stirred debate over whether the snack company is peddling nostalgia or weaponizing hate. The red-and-white package pairs the Korean and U.S. flags and splashes slogans such as “Anti-communism is patriotism” and “Communists out” across the front, alongside “100 percent Korean chili powder, 0 percent Chinese chili powder.” Kim Sang-hyun, the chief executive of Gukdae Tteokbokki, said he only wanted to “enlighten the people.” In a social media post, he echoed a phrase used by supporters of former President Yoon Suk Yeol