Daniel Yomtobian Explains Predictions for Mobile Advertising Spend

Oct 18, 2023

Summary

According to a press release, while total advertising expenditure in 2020 is expected to decrease by $20 billion to $691.7 billion, the mobile advertising segment is predicted to recover faster and fare better than other segments. The COVID-19 pandemic has led to lockdowns and social distancing measures, increasing reliance on mobile devices and boosting digital content consumption. This has allowed the mobile advertising segment to avoid significant disruption. An analysis by PubMatic shows that the pandemic has shifted consumer behavior towards mobile, with its share of global ad spending reaching 51% in Q1 2020, compared to a 25% drop in desktop ad spending. Influential analytics group eMarketer has revised its forecasts, projecting a minimum 6% drop in US mobile ad spending during Q2 2020 and a 10% year-on-year decline. Despite the impact of the pandemic, a majority of marketing professionals do not anticipate severe disruption to their brand and content strategies. Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space, comments on the resilience of the mobile advertising segment and highlights the results of a survey conducted by Bynder.

The press release also provides information about Daniel Yomtobian, including his background as a web designer and his role in leading successful business ventures in online advertising. It includes links to additional articles and websites related to Yomtobian's work. The release concludes with the contact information for Advertise.com, the organization with which Yomtobian is affiliated.

“While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”

Los Angeles, California, United States - October 18, 2023 /MarketersMEDIA/

Over the last 10 years, digital advertising has seen a rise, its future getting more and more hopeful during the explosion of e-commerce, video streaming sites, and socials. However, the most crucial contributor to the robust growth of the digital ads market has undoubtedly been the accelerating shift to mobile devices, which prompted marketers to embrace strategies that prioritize this channel. “Mobile has become the primary focus of brand campaigns, and analysts have been consistently upbeat about the outlook for this market segment. Unfortunately, the current pandemic has forced a sharp downward revision of financial projections across all industries as many companies struggle to stay afloat and take drastic measures to weather the coming recession,” comments Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”

Lockdowns and social distancing measures have led to an even greater reliance on mobile devices and further boosted digital content consumption, which has allowed the mobile advertising segment to avoid excessive disturbance, Daniel Yomtobian notes. According to an analysis by PubMatic, the pandemic “has shifted consumer behavior towards mobile,” pushing its share of global ad spending to 51% in the first quarter of 2020. Moreover, it fell by 15% versus a 25% drop for desktop ad spending. “While recent surges in viewership will likely recede through the summer and as stay-at-home orders ease, the preference for mobile will remain, which will drive advertisers to mobile over the long term,” commented PubMatic senior executive Paulina Klimenko.

Influential analytics group eMarketer has been keeping a close watch on the advertising market, adjusting its forecasts periodically to reflect the impact of the pandemic. Its most recent revision features a projected drop of minimum 6% in US mobile ad spending during the second quarter of 2020 although the company sees a 10% year-on-year decline as more likely, and its expectations for the rest of the year are also significantly tempered. “Even so, the relative share of different platforms and formats will likely not dramatically change from our March 6 forecast […] Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. We now believe any growth this year in mobile ad spend will be small, if it happens at all.” Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder. According to it, 57% of respondents are bracing for a lasting impact, but they do not expect it to be a transformative one. 

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge. 

Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0

Release ID: 89110675

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Bulacan Gov. Fernando vows to fulfill Gat Blas Ople’s dream

Feb 5, 2026

Bulacan Gov. Fernando vows to fulfill Gat Blas Ople’s dream

CITY OF MALOLOS, Bulacan — Bulacan marked the 99th birth anniversary of Gat Blas F. Ople on Tuesday, Feb. 3, with Governor Daniel R. Fernando vowing to pursue the late statesman’s vision of a coastal road‑dike linking Bataan and Cavite to protect flood‑prone communities. Fernando recalled that Ople, known as the “Father of Overseas Filipino Workers (OFWs)” and author of the Philippine Labor Code, was among the first to recognize the dangers of high tide in Hagonoy. "Isine-celebrate [natin] itong taong ito, dahil [siya] ay isa sa mga nagsumikap na magkaroon ng flood control. Noon pa lang nakita na ng taong ito, nakita niya na lahat kung ano ang mangyayari. Nakita ni Ka Blas, na nagha-high tide sa Hagonoy. Kaya inilaban ni Ka Blas ang coastal [road-dike] na ilalatag sa kahabaan ng coastal ng Bataan hanggang Cavite (We celebrate this person because he was one of those who worked hard to establish flood control. Even back then, this person already foresaw everything that was going to happen. Ka Blas saw that Hagonoy experienced high tides. That is why Ka Blas fought for the coastal road-dike to be laid out along the coastline from Bataan to Cavite)," he said The governor stressed that Ople’s foresight remains urgent today, as flooding continues to threaten Bulacan and neighboring provinces. He noted that the governors of Bataan, Pampanga, and Bulacan have agreed to pursue the Manila Bay Integrated Flood Control, Coastal Defense, and Expressway Project. Fernando, together with Pampanga Governor Dennis G. Pineda and Bataan Governor Jose Enrique S. Garcia III, recently appealed to the Office of the President to begin construction of the long‑delayed project. Originally proposed in the 1970s under President Ferdinand Marcos Sr., the plan was shelved amid political problems. This year’s commemoration carried the theme “Gat Blas F. Ople: Huwaran ng Pinanday na Isipan, Inspirasyon ng mga Kabataan.” Ople’s daughter, Atty. Dalisay Ople‑San Jose, and granddaughter, Estelle Ople Osorio, joined Fernando and Vice Governor Alexis C. Castro in a wreath laying at Ople’s monument. Osorio, president of the Blas F. Ople Policy Center and Training Institute, Inc., highlighted her grandfather’s enduring contributions, including the 13th month pay, constitutional provisions ensuring education receives the largest share of the national budget, and pioneering protections for OFWs that have since been adopted by other countries. “Our celebration of Ople Day is not just about remembering a name, but honoring a life full of lessons, sacrifices, and love for our country,” Osorio said.

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Véronique Nichanian’s swan song for Hermès

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MGEN Unit expands Handumanan Reforestation in Panay

Feb 5, 2026

MGEN Unit expands Handumanan Reforestation in Panay

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Mayor Vico acknowledges public support as key to good governance push

Feb 5, 2026

Mayor Vico acknowledges public support as key to good governance push

As Pasig City Mayor Vico Sotto was recognized by the Manila Bulletin as one of the 2026 Newsmakers awardees for his push for good governance, he credited the continued support of Pasigueños for making it possible. **media[76930]** In his acceptance speech delivered through a video message during the Manila Bulletin’s 126th anniversary on Feb. 2, he thanked the Pasigueños for their support and trust, which allow him to continue pushing for good governance. “Of course, I also have to thank my fellow Pasigueños because if not for them, I wouldn\'t be able to do what I do,” Sotto said. “It is because of their support—their continuous support, that I\'m able to fight and continue the fight for good governance, for transparency, participation, and accountability in our government towards more efficient governance and towards a better tomorrow for our fellow Pasigueños,” the mayor continued. He also expressed hope that the recognition will help bring more focus to good governance. “More than the award, more than the recognition, I hope that this will continue to bring the spotlight into the fight—the continuous fight for good governance.’ Sotto also thanked the Manila Bulletin for recognizing him as one of this year’s Newsmakers awardees. Now in its third year, the event honors individuals and institutions that have made significant contributions to society in fields such as entertainment, business, sports, arts and culture, corporate leadership, and public service.

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