Chipotle's Seoul store uses long-grain rice developed by Sejong University professor

Locally grown long-grain rice is gaining attention after U.S. restaurant chain Chipotle selected it for use at its first location in Asia. The long-grain variety used in Chipotle’s burritos and burrito bowls in its restaurant in Seoul is less sticky and has longer, more slender grains than the short-grain rice commonly consumed in Korea. The variety remains unfamiliar to many Korean consumers. However, efforts to cultivate and commercialize the rice have been underway in Haenam, Jeonnam-Gwangju Special Metropolitan City, since 2021. The new rice is called IPS and is an indica variety developed by Chin Joong-hyoun, a professor in the Department of Integrative Biological Sciences and Industry at Sejong University. The university said the development of IPS was aimed at addressing the challenges posed by climate change and increasingly unstable agricultural production conditions. Key concerns included flooding associated with climate change and fertilizer shortages stemming from disruptions to global supply chains. To address these challenges, Chin developed IPS, which can withstand flood c