Local Marketing Experts Says Success is all in the Details
Feb 22, 2018
A local marketing expert says small business need to pay attention to the details in their marketing efforts.
Arroyo Grande, CA, United States - February 22, 2018 /PressCable/ —
An expert in local marketing says a lot of local business owners make a mistake that could hurt dramatically hurt their search engine rankings—which will result in less customers through the door.
“So many people have heard that they need to create a free small business listing, and while that should be the foundation of any local marketing effort these days, it’s not enough,” says a spokesman from FindUsLocal.com, a free local business directory that creates a customized home page for every visitor that shows the news and events in their area. “In order to make local business directories work, shop owners need to take the time to create listings the right way.”
He’s talking about ensuring that every detail in the small business listing is filled out so that shoppers can find all the details they need to decide whether or not to visit the store. “For example,” he says, “studies show that consumers want to see store hours and payment options in addition to the basics such as the business name, address, and phone number. And if one business offers those details and another one doesn’t, the person will likely go to the one that does.”
In addition to providing consumers with as much detail as possible, experts agree that if shop owners create more than one free small business listing, the details should be exactly the same on all of them. “People don’t realize how important this is,” he says. “But if the details are even a little bit off, the search engine spiders won’t attribute them to the business, and that could end up hurting the rankings of that store.”
In order to claim a free small business listing on a local directory like FindUsLocal, simply claim it and fill in the details. “It’s really as easy as that,” he says. “And it’s an effective local marketing technique that doesn’t cost a dime.”
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800
For more information, please visit http://www.FindUsLocal.com
Source: PressCable
Release ID: 303849
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