Skipping showers before a date? What's behind 'pheromone maxxing' trend

Click here for more articles by Kormedi.com. For most people, getting ready for a date means taking a shower and perhaps putting on deodorant or perfume. But some are doing the opposite, deliberately avoiding showers and scented products in the belief that preserving their natural body odor could make them more attractive. The practice, known as "pheromone maxxing," has recently gained attention on social media, particularly among young men. The idea is to reduce showering and avoid deodorant, perfume and other fragranced products so that the body's natural scent remains as strong as possible. The trend centers on pheromones, chemical signals released by an individual that trigger specific responses in other members of the same species. Pheromones are well established in many animals and can play an important role in mating behavior. Female silkworm moths, for example, release a sex pheromone called bombykol that can attract males even at extremely low concentrations. Mice also use chemical cues in urine and other secretions to gather information about other animals, including their sex